2007 Visitors Questionnaire
The winner for the 2007 didgeridoo has been drawn and you can read below who is now enjoying this fabulous didgeridoo - you might be surprised to hear that there are any didgeridoo players in that country, but this is not the first didgeridoo we are sending there.
So let us have a close look at some of the results of last years questionnaire.
As long time readers would know we repeat some questions every year to show trends and other questions we might repeat only every few years and yet others are totally unique in that one year only.
Let us look first at the regular questions and trends in those:
There is a steady and noticeable increase in female didgeridoo fans, which last year accounted for just over 30% of total visitors, up from 16% back in 2000.
While we expect a drop in first time visitors over the years, over 1/3 of respondents are still new to our website (and most of those are new to any didgeridoo site). It is great to see that so many new people are becoming interested in the didgeridoo.
Over the years the number of times respondents visit our website is increasing while the number of other didj sites they visit is decreasing. Many respondents have visited Didjshop.com 50 or even 100 times and spend an hour or more on our site. Some people have spent as much as ten hours on it on a single visit - and they probably still have not seen everything. This reflects the many comments we get from people saying that Didjshop.com provides them with everything about the didgeridoo they'd ever need. While we are pleasantly surprised about this, we do not wish to discourage people to look at other didgeridoo sites - just do so with a grain of salt, knowing how much deception and misinformation is out there (including some sites discrediting us in order to try and promote their own didjes).
Now let us move on to the never before asked questions on authenticity. We first asked the following three questions:
"Did you know that well over 90% of all didgeridoos sold are not made by Aboriginal people, nor is any money from those sales returned to Aboriginal people?"
48% of visitors and 59.7% of didgeridoo owners said that they are aware of this fact.
We would have expected less people to know that such a high percentage of didgeridoos is not made by Aboriginal people.
What is interesting to note here is that while nearly 60% of didgeridoo owners say that they agree that less than 10% of didgeridoos are made by Aboriginal people, most of these didgeridoo owners believe that they have an Aboriginal made didgeridoo.
In fact 43.6 % of all didgeridoos are believed to be termite eaten and 40.4% of all didgeridoos Aboriginal made. That obviously does not tally with over ninety percent of didgeridoos made by non-Aboriginal people. On closer scrutiny many didgeridoo owners believed that their non-termite eaten didgeridoos were made by Aboriginal people and a whopping 92.6 of termite eaten didgeridoos are believed to be made by Aboriginal people.
This clearly shows the biggest misconception out there: most people wrongly believe that if their didgeridoo is termite eaten, it is also made by an Aboriginal person. This is wrong and the vast majority of termite eaten didgeridoos is made by non-Aboriginal cutters.
"Did you know that almost all didgeridoos not made by Aboriginal people are sold without clearly stating this fact?"
43.1% of visitors and 55.8% of didgeridoo owners said that they are aware of this fact.
This shows that less people are aware of the lack of honesty in marketing in the didgeridoo industry. This is an area where all ethical didgeridoo traders need to help to raise awareness of these issues. There are numerous websites who claim to sell "Aboriginal didgeridoos" or "Authentic didgeridoos". Some of them are straight out lying while others actually do sell some of those but they sell mostly non-Aboriginal didgeridoos without differentiating between the two.
So you as the buyer will need to ask very specific questions before buying a didgeridoo - ask whether the didgeridoo was cut by an Aboriginal person; ask whether the didgeridoo was made by an Aboriginal person and ask whether any artwork on the didgeridoo was painted by an Aboriginal person.
"Did you know that almost all didgeridoos not made by Aboriginal people are sold using Aboriginal cultural images or are even sold by deceiving the customer into believing they were made by Aboriginal people?"
45.9% of visitors and 58.3% of didgeridoo owners said that they are aware of this fact.
We were pleasantly surprised to see that nearly half of all visitors to our website are aware of the lack of real Aboriginal made didgeridoos and also of the high level of deception in the didgeridoo industry and it is promising that didgeridoo owners are even more educated.
Due to the total lack of action of the Australian government to introduce any mandatory labelling and to at least stop the import of fake Aboriginal art into Australia, education is the only thing we can all do to support Aboriginal people. While it is great to see that about half of respondents know about those issues, there is a lot of work left to educate the rest. Please do whatever you can to help raise awareness for these issues and to encourage people to buy Aboriginal made and painted didgeridoos, thanks.
While we would love to see and support a website rating all didgeridoo sellers on these issues, it should be done by someone more neutral than us. Please email me if you know of such a site or someone who could or should do this, thanks.
In our 2007 questionnaire we went on to ask more questions on the subject of authenticity, the results are given below for all visitors as well as for just the respondents who own at least one didgeridoo:
| |
All Visitors |
Didj Owners Only |
| Which of the following statements regarding didgeridoo sales and Aboriginal people would you agree or disagree with? |
Agree |
Disagree |
Don't Care |
Agree |
Disagree |
Don't Care |
| Only Aboriginal people should be allowed to play didgeridoos |
3.1% |
93.9% |
3.0% |
1.9% |
96.2% |
1.9% |
| Only Aboriginal people should be allowed to make didgeridoos |
28.0% |
68.0% |
4.0% |
22.3% |
74.7% |
3.0% |
| Only Aboriginal people should be allowed to paint Aboriginal designs |
51.3% |
44.4% |
4.3% |
50.8% |
46.2% |
3.0% |
| Non-Aboriginal didgeridoo makers should pay royalties to Aboriginal people or organisations |
62.0% |
32.7% |
5.3% |
56.7% |
38.3% |
5.0% |
| Any didgeridoo sold should clearly state if it is not made by an Australian Aboriginal person |
94.0% |
4.0% |
2.0% |
94.8% |
3.6% |
1.6% |
| Any painted didgeridoo sold should clearly state if it is painted by an non-Aboriginal person |
91.0% |
5.4% |
3.6% |
92.0% |
5.0% |
3.0% |
Some people wrongly assumed that we would want only Aboriginal people to play and make didgeridoos and paint Aboriginal designs, some even attacked us because they thought this to be the case. Truth is we would say 'no' to any of the first three questions and answer 'yes' to the last three questions.
Since we are selling didgeridoos all over the world, we certainly and obviously have no problem with non-Aboriginal people playing didgeridoos, we actually encourage it. The main reason we included this question is as a kind of reference, to see how many people would just say yes to everything we ask. It seems that even these 'yes' answers are genuine since only less than 0.2% of all respondents said 'yes' to every one of these question.
We also have no problem with non-Aboriginal people making didgeridoos in general; we actually give instructions on how to make PVC didgeridoos on our website. However we regret that the huge amount of didgeridoos made today by non-Aboriginal people are increasingly depriving Aboriginal people of income and work opportunities. So we definitely would like to see each didgeridoo which is not made by an Aboriginal person to be clearly labelled as such at point of sale. It is wonderful to see that almost 95% of respondents agree with that position and hopefully more and more businesses using such deception will either change or go out of business.
What you can do is to clearly ask any didgeridoo seller whether all of his/her didgeridoos are cut by an Aboriginal person, made by an Aboriginal person and/or painted by an Aboriginal person and get the answer in writing or openly record it (many shop owners lie verbally as they can deny it later, but when they put it in writing or it is recorded they know that they can be prosecuted or sued).
We also believe that anyone making money on didgeridoo sales should return a small part of that money to Aboriginal people or an Aboriginal organisation or cause. We certainly believe that this is a small thanks, an acknowledgement and a small return for making money on someone else's cultural heritage that everyone in the didgeridoo industry should adopt. We encourage you and everyone else to not buy from people who make money on Aboriginal culture without returning anything. Again most respondents support this view.
When it comes to Aboriginal artwork, we believe no non-Aboriginal person should make any money on producing Aboriginal designs unless they have specific permission form the relevant Aboriginal elders and/or artists to do so - to do otherwise is cultural theft. In our view it is not a problem to paint your own didgeridoo or whatever else with Aboriginal style art as long as you do not make money with it. Over half of respondents believe that Aboriginal designs should not be produced by non-aboriginal people at all. Hopefully this is due to a recognition of the sacredness of many of those designs and a general wish to at least leave the production of Aboriginal art to Aboriginal people.
Didgeridoo owners were less likely to answer 'YES' in the first three questions, but more likely to answer 'YES' to the last two. This is a clear message to all didgeridoo sellers that customers want honesty over authenticity.
We are surprised that didgeridoo owners are less likely to want royalty payments by non-Aboriginal makers than general website visitors. However those non-Aboriginal didj makers should note that well over half of their potential customers would like to see them give some money to Aboriginal people or causes. This is a very small price to pay in return for making money on Aboriginal culture and it will clearly increase your sales to do so.
And here a few more interesting results from the 2007 questionnaire:
28.85% of all respondents and 44.35% of didgeridoo owners have made their own didgeridoo.
Only 5.32% of respondents have tried to play the didgeridoo and could not get the base drone.
65% of respondents and 96% of didgeridoo owners can play didgeridoo.
27.6% of respondents and 61% of didgeridoo owners have learned circular breathing.
Last not least we are pleased to learn that 13.48% of all respondents and 21.16% of didj owners have participated in at least one of the Worldwide Didgeridoo Meditations. That is wonderful and indicates that many participants have not added themselves to our list of supporters. So if you are one of those or intend to participate in the next Worldwide Didgeridoo Circle on 20th March, please add yourself to the list and the map. Thanks
You can read some of the hundreds of more detailed comments on authenticity and on Didjshop.com HERE.
For all of you who did not win in 2007, don't worry, we have an even nicer didgeridoo as price for our 2008 questionnaire that has many new and different questions. So please fill out our 2008 questionnaire for your chance to win a wonderful Brad Gosam didgeridoo or one of the monthly Didjshop shopping vouchers.
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